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Category: Advertising and Marketing

Top Powerful Cannabis Attorney You Should Know

Federal Law & Your Liability for Third-Party Statements Posted Online

Until just weeks ago, it seemed as though brands were completely unconcerned (or, perhaps, simply unaware) that federal law imposes liability for third-party statements regarding their brands or products, including testimonials and product reviews posted online by third-parties. However, all of that changed when the FTC sent Warning Letters to more than 700 companies, indicating…
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The FTC’s Crackdown on Online Endorsements, Testimonials, and Product Reviews

Endorsements, including testimonials and product reviews, are valuable marketing tools. This is true especially within the cannabis industry, due to state and federal laws that  prohibit cannabis companies from utilizing traditional marketing methods and channels. However, cannabis companies should be aware that recent federal enforcement action warns that a prosecutorial “sweep” of illegal endorsements is…
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Surge in Lawsuits Highlights Fundraising Risks for CBD Companies

By: Heidi Urness, Attorney at Heidi Urness Law, PLLC The cannabis industry is experiencing a surge in lawsuits filed against CBD companies, highlighting the fundraising risks for CBD companies associated with potentially false or misleading statements or omissions about their business and business activities. In sum, CBD companies continued to experience a surge in class action and…
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FTC Announces New “Crackdown” on CBD Companies

By: Heidi Urness, Attorney at Heidi Urness Law, PLLC False or deceptive claims, including unsubstantiated health claims, constitute the basis for a large amount of both federal and state lawsuits against hemp and CBD companies throughout the United States. At the federal level, both government entities including the Drug Enforcement Administration (DEA) and Food and Drug Administration…
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